An Integrated, Diversified Enterprise for Modern Safety Protection
The brand is part of Zhejiang Sinowoan Technology Co., Ltd., headquartered in Hangzhou. The group operates nine subsidiaries (including outbound investments) and one overseas company (in the United States), and holds more than 200 registered trademarks and copyrights along with over 10 patents. The company has successively earned honors such as Technology-Based Enterprise, Innovative Enterprise, and Specialized and Sophisticated (“Little Giant”) Enterprise.
In 2019, the company entered a strategic endorsement partnership with Mr. Kent Tong — the film and television star known as one of TVB’s “Five Tiger Generals” — as spokesperson for Sinowoan brand products. Our products span four major domains: fire safety, water rescue and protection, medical protection, and outdoor protection, serving primarily household applications complemented by commercial use.
Corporate Philosophy
No deception, no concealment, and no trickery—this is the way of business and the path of integrity. Sincerity is our most fundamental commitment to every customer.
Dare to be fastidious about product materials and stay true to the original mission of ensuring every product effectively solves problems and reduces losses during actual use by customers.
The long-term operation of a corporate brand should not just be about making a profit, but rather about the core principle of sharing more valuable products with users.
Maintain investment in R&D, drive the globalization of proprietary brands, and consolidate a comprehensive protective product matrix focused on personal safety.
Development History
Zhejiang Sinowoan Fire Equipment Co., Ltd. was registered and established, with a branch office set up that March, focusing on the trade of fire safety products.
The company was renamed Zhejiang Sinowoan Technology Co., Ltd., transitioning from trade to R&D and manufacturing and pursuing a proprietary-brand development path.
The Sinowoan brand was repositioned around “safety protection,” focusing on household use complemented by commercial use. The company signed Mr. Kent Tong — one of TVB’s “Five Tiger Generals” — as brand ambassador and introduced the overseas brand “BOSS YOUO” to the domestic market.
The company successively invested in and established wholly owned subsidiaries — Hangzhou Woan Fire Equipment Co., Ltd. and Hangzhou UOSEN Safety Protection Technology Co., Ltd. — to pursue category-specific R&D and manufacturing and to launch the sub-brand “UOSEN.”
The Sinowoan brand ranked No. 1 in the fire safety category during Tmall’s Double 11 festival, marking a significant rise in online retail influence.
Sinowoan brand products earned recognition from national authorities. The company established wholly owned subsidiaries Hangzhou Woan Home Protection Equipment Co., Ltd. and Hangzhou Yijiawanhu Trading Co., Ltd., further segmenting its sales channels.
The Ai You Charity Foundation and Alibaba Philanthropy jointly presented the “Charity Tongxing 5th Anniversary Caring Merchant” certificate, recognizing Sinowoan’s ongoing commitment to social good.
Through outbound investment, the company established Hangzhou Woan Huhang Fire Equipment Co., Ltd. and Hangzhou Woan Jichuang Protective Products Co., Ltd. It earned the “Zhejiang Technology-Based SME” honor, and the brand received JD Industrials’ “Most Promising Growth Award of the Year.”
Sinowoan products were featured on CCTV-12’s “Lifeline” program and showcased among global industrial brands during Tmall’s Double 11. The brand won JD Industrials’ “Partner of the Year Award” and Tmall Industrials’ “Brand of the Year Award.” The group invested in Hangzhou Heli Technology Co., Ltd., and established Hangzhou Duhu Safety Equipment Co., Ltd. and the group labor union committee.
The company was recognized as a Zhejiang Specialized and Sophisticated (“Little Giant”) and Innovative SME. Sinowoan received JD Industrials’ “2025 Fire Blanket Gold Award” and “2025 Super Supply Chain Award.”
Through outbound investment, the company established Hangzhou Woan Tianchen New Materials Co., Ltd., dedicated to the R&D and production of next-generation perfluorohexanone active fire blankets and achieving an industry-first breakthrough in mass production.